About us.

We are always on your side, fighting your corner

Creative leaders are facing challenges defined by disruption and constant change

At the heart of J&R Collective is commercial creativity.

We work as Advisors, Trainers and Consultants, helping to build commercial acumen, increase profitability and - critically - demonstrate creative value to stakeholders. All while protecting the creative core.

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Listen to our Commercial Creativity podcast

We are proud to have founded J&R Collective. We each bring 30+ years’ experience of working with some of the world’s biggest brands and agencies. We’re now driven by one clear purpose; to help businesses in the creative industries thrive commercially.

“Janet has taught me so much and made me a better leader as a result. She is a bit like the beer that reaches the parts other beers can’t reach! She is ruthlessly commercial, fiercely loyal and most of all incredibly fair, kind and compassionate. She is utterly unable to be defeated by any negativity and constantly picks everyone up and carries them with her to the end.” 

​Caroline Norbury OBE
CEO Creative UK, Board member Aardman

I've seen first hand how Rhona brings her experience, skills and passion for helping creative organisations find their commercial edge. It's great to see the impact she's had on the production industry. 

Ivan Pols / Chief Creative Officer
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Let's get started

Whatever your role, we offer a free one-hour chat to talk through your business challenges.

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