Rhona led the team that took the plunge to engage former Sex Pistols star Johnny Rotten to extol the virtues of British butter for Country Life. The campaign was the first time a punk star had ever appeared in a TV commercial. “People know I only do things that I want to or that I believe in and I have to do it my way,” said Lydon, “I’ve never done anything like this before and never thought I would, but this Country Life ad was made for me and I couldn’t resist the opportunity.” (Guardian interview) The press went wild at the thought and – following a profit warning a few months before the ad aired – the following quarter saw an 85% increase in sales.

Press coverage 

• https://www.thegrocer.co.uk/
• https://www.theguardian.com