Case Studies

Walkers

“No More Mr Nice Guy” campaign
Building one of Britain’s best-loved brands

Rhona has worked with some of the most established and disruptive agencies in the industry, making many award-winning ads that remain in the industry hall of fame today.  At DBB she was part of the Walkers team that created the “No More Mr Nice Guy” campaign, which ran for 11 years and saw a 105% surge in sales during that period.  

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