Case Studies

SONY balls

Managed ROI of 2nd most loved TVC of all time

As SONY’s Communications Investment Director Janet worked with the CMO to build a strong In-House Marketing Communications multi-disciplinary team.  One of the first brands to form a ‘Think Tank’ – containing all key marketing partners working collaboratively to drive the brand forward. The team are recognised for delivering groundbreaking creative and commercially highly successful work including SONY Balls.


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