Laying Commercial Foundations

“Good overview of working environment, language, techniques.”
“Engaging and well explained with good examples.”
“Great session with lots of interesting experience and scenarios to relate to.”
“The facilitators were great and very knowledgeable.”
We help you build the commercial knowledge required to form confident and credible partnerships. This includes:

Laying Commercial Foundations

Open webinars available to all
(Open webinar)
Speaking the language of business.

Demystify commercial terminology, financial roles and processes; helping you build the confidence and credibility to speak to business partners in their language.

Live 90 min webinar inc. Q&A and follow up quiz.

(Open webinar)
How to read a P&L and Balance sheet

Learn about business P&Ls and Balance sheets and how these financial statements are used to drive business reporting and planning.

 Live 90 min webinar inc. Q&A and follow up task.

(Open webinar)
Boardroom Dynamics

Understand how boardrooms work as the C-suite steer the business, drive growth and manage stakeholders; providing insights to help you build better stakeholder relationships.

Live 90 min webinar inc. Q&A and follow up quiz. 

(Open webinar)
Decoding Annual reports 

Learn how to interpret annual reports and use the insights gained to anticipate business needs, demonstrate your value internally or prospect for new clients.

Live 90 min webinar inc. Q&A and follow up task. 

Looking for something more tailored to your team or company?

We offer many of these webinars as tailored services delivering the insights you need to build senior relationships, anticipate business needs or prospect for new business.

Ipa

“Janet and Rhona have made an invaluable contribution to the IPAs learning programme that enables our agencies to create successful commercial partnerships. Their breadth and depth of knowledge, practical guidance and real-life examples demonstrates what it takes for our members to be strong both creatively and commercially. With over 3,000 delegates successfully completing our Commercial Essentials qualification, they have made a powerful impact on the industry.”

Joyce Kelso
Director Of Agency Value, IPA

Let's get started

Whatever your role, we offer a free one-hour chat to talk through your business challenges.

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