The brand-side in-housing landscape continues to evolve at pace, understanding it is critical for independent production companies;

• 82% of organizations reporting they operate with an IHA (ANA)
• An average of 61% of their work is now done in-house. This means the primary client contact and creative lead for independent production companies is increasingly an in-house team.

To secure work, you must be able to collaborate meaningfully with these brand-side teams , offering your specialized production expertise to efficiently execute the in-house team’s vision at scale.

 Introducing the APA’s Updated Online Course: The In-House Landscape at Brands in 2026

Following the success of last year’s course, we are pleased to announce a new and updated module designed to enhance APA members’ direct-to-brand work.

This 90-minute live online session will explore the current in-house landscape;

• Different in-house models and where production companies can best fit.
• How production works in-house and where the gaps are.
• Fitting in operationally, including how in-house budgets and timelines differ.
• Brand side in house roles & who’s most likely to commission you
• Visionary in-house creative leaders at brand and what drives them.
• Barriers to working with in-house teams and how to overcome them.

The content is informed by interviews with Heads of Production and Executive Producers who have experience working within in-house teams at top brands.

This course is designed and delivered by Janet Markwick and Rhona Glazebrook, founders of J&R Collective. Commercial experts with experience across brand, agency, and production. Commercial consultants and Impact judges for the InsideOut Community (for in-house creative leaders). Authors of the IPA’s report on in-housing (Shift Happens).

J&R Collective also offer bespoke growth planning support, category / client deep dives and strategies to help you grow existing clients. https://www.jandrcollective.co.uk/what-we-do/growing-your-business/

Key Details 

• Course places are £200 pp
• Online, via Zoom

10am to 11.30am Wednesday 11th March.