Are you in the new business hotseat and looking to make 2026 your most successful year yet?

There is no better way to kick off the new year than investing time in thinking about your new business strategy. However, lead generation now feels more complex than ever. Brand-side marketers are harder to get to, the marketing event calendar is full to bursting, and there’s a new marketing community around every corner … so where on earth do you start??? 

Why You Can’t Miss This Course

Back by popular demand, the APA is bringing you 90 jam-packed minutes of online expertise on Lead Generation. This webinar has consistently rated highly, with previous delegates giving it an average score of 8.5 / 10.

Whether you are targeting brands or agencies, you will find useful tips on where to look for leads and how to approach them. This course specifically includes real-life examples of successful approaches used by production companies and those in the advertising sector.

What You Will Learn in 90 Minutes:

By the end of this intensive online course, you will learn:

• What qualifies as a lead 
• Key lead generation channels 
• Live events: how to maximise lead gen opportunities 
• How to approach new leads (covering content, language, and strategies) 
• Lead generation qualification 

J&R Collective also offer bespoke growth planning support, category / client deep dives and strategies to help you grow existing clients. https://www.jandrcollective.co.uk/what-we-do/growing-your-business/

🗓️ Key Details 

• Places are £200 pp
• Online via Zoom
• Course timings 10am to 11.30am Tuesday, 27th January 2026
• Course chairs; Rhona Glazebrook & Janet Markwick, J&R Collective
• Guest speaker Alison Ralph, Future Factory