Case Studies

D&AD

Leadership programme
Leveraging commercial value

Informed by creative leaders who demand more, D&AD’s 3-month, in person programme tackles today’s toughest business problems. In 2025, J&R Collective were part of a cohort of renowned topic experts and creative industry leaders who delved into 6 critical areas: Values, Culture, Influence, Commerciality, Resilience, and Creativity. Our “Leveraging your commercial value” module, ensured that delegates left ready to tackle modern leadership challenges commercially as well as creatively.

If you don’t define your value, someone else will — and it’ll always be less than you deserve.” — Janet Markwick & Rhona Glazebrook, D&AD Creative Leaders programme, Leveraging Your Commercial Value 

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