Every agency turnaround story starts with a great ad, in Grey London’s case it was their first spot for the BHF that kick-started their creative revolution. This TVC aimed to save lives by teaching the nation the symptoms of a heart attack. There was one small issue, in an era before mainstream social media, there wasn’t the budget for TV campaign. Rhona was part of the Grey team who persuaded the BHF to invest their media into one, powerful TV spot. The result? 6 million people tuned in to “Watch Their Own Heart Attack” with Steven Berkoff, during Midsummer Murders one Sunday night. The ratings actually increased during the ad break.